Dominant logic - PDFSEARCH.IO - Document Search Engine

Dominant logic
Results: 119

#	Item
101	Microsoft PowerPoint - Vargo-Presentation Add to Reading List Source URL: photos.state.gov Language: English - Date: 2013-03-17 22:33:01 Strategic management Co-creation Innovation Core competency Logic model Service dominant logic Relationship marketing Effectuation Value-based pricing Business Management Marketing
102	Chapter 3 Wither Core Competency for the Large Corporation in an Open Innovation World?∗ Jens Frøslev Christensen Add to Reading List Source URL: openinnovation.berkeley.edu Language: English - Date: 2010-06-28 13:52:21 Economic theories Strategic management Core competency Complementary assets Absorptive capacity Resource-based view Open innovation Research and development Dominant logic Management Business Innovation
103	J. of the Acad. Mark. Sci. DOI[removed]s11747[removed]CONCEPTUAL/THEORETICAL PAPER The evolving brand logic: a service-dominant Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2009-05-13 14:08:10 Graphic design Product management Co-creation Brand Service dominant logic Customer equity Positioning Marketing Brand management Communication design
104	J. of the Acad. Mark. Sci[removed]:1–10 DOI[removed]s11747[removed]CONCEPTUAL/THEORETICAL PAPER Service-dominant logic: continuing the evolution Add to Reading List Source URL: www.iei.liu.se Language: English - Date: 2011-03-07 10:28:25 Interdisciplinary fields Management Philosophical logic Marketing Service dominant logic Logic Science
105	Stephen L. Vargo & Robert F. Lusch Evolving to a New Dominant Logic for Marketing Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually ar Add to Reading List Source URL: courses.ischool.berkeley.edu Language: English - Date: 2007-06-27 16:09:33 Strategic management Service dominant logic Relationship marketing Core competency Supply chain management Service Sales Capitalism Exchange value Business Marketing Management
106	Panel discussion about collaborative value creation & open innovation Minna Pikkarainen & Kaisa Still Keywords: Collaborative Value Creation, open innovation Add to Reading List Source URL: conference.ispim.org Language: English - Date: 2013-11-05 03:36:51 Science Co-creation Service dominant logic User innovation Open innovation Lead user Innovation Technology Intelligence
107	CHAPfER 8 ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy SHELBY Add to Reading List Source URL: sdh.ba.ttu.edu Language: English - Date: 2013-08-23 12:55:44 Imperfect competition Service dominant logic Strategic management Brand Monopolistic competition Product differentiation Positioning Rajagopal Marketing Business Product management
108	DOC Document Add to Reading List Source URL: sdh.ba.ttu.edu Language: English - Date: 2013-02-27 11:06:10 Marketing ethics Stephen Vargo Marketing Macromarketing Service dominant logic
109	Microsoft Word - JBR%20Special%20Issue.docx Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2013-12-19 15:51:28 Marketing Co-creation Interdisciplinary fields Management Institutional logic Logic Mathematical logic Modal logic Supply chain management Business Service dominant logic Science
110	CALL FOR PARTICIPATION 4th FORUM ON MARKETS AND MARKETING FMM2014 June 16-19, 2014 CTF, Service Research Center Karlstad University, Sweden Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2013-09-07 18:36:55 Institutional logic Service system Academia Service dominant logic Karlstad Karlstad University Co-creation

UPDATE